A Time To Reconnect: A Heartwarming Recruiting Story

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HomeDepot.com’s Philip Newman shares a holiday tradition that helps him keep “that human, connected feeling” in his professional relationships. Tweet it

Man holding a giant plumed pen while standing on top of a giant envelope.
With the advancements in technology and the fact we live in a digital fishbowl these days, a lot of our human connection has been lost. Human communication has been mechanized – email, text, ping, ting, poke, swipe.

Ten years ago I started a habit of sending handwritten letters to my clients, thanking them for their partnership and business throughout the year. I also made sure to wish them and their families a very happy holidays. Sometimes I would handwrite 50 cards. But it was important to me, because it felt like the lost art of human touch – the act of sending a simple, handwritten note of thanks to those important in our professional lives. It humanized my connection to them in a world full of rings, dings and swipes. As a service provider you can’t forget that you are responsible for creating that human, connected feeling to your clients too.

“As a service provider you can’t forget that you are responsible for creating that human, connected feeling …”

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Don’t dilute your experience. Bring it to life. To borrow a quote from my friend Torin Ellis – who borrowed it from Maya Angelou: “They may forget what you said, but they will never forget how you made them feel.”

Story by Philip NewmanIllustration by Tayen Kim.

More heartwarming recruiting stories: ‘The Letter’ by Mike Podobnik.

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