Tagged: employer brand

Defining Your Company’s Core Values: The Complete Guide (with Templates) |

How to uncover, articulate, and spread your company’s core values. Rally your team, boost performance, and recruit people who share your guiding principles.... Keep Reading

137 Questions to Ask About Your Digital Employer Branding |

This is your checklist for a digital employer branding audit. Use it to improve how you attract people to your company using the web.... Keep Reading

5 Experts Share Wisdom on Building a Magnetic Employer Brand |

From avoiding the copycat approach to living the brand you’re marketing, five experts share advice to help you build a talent-attracting employer brand.... Keep Reading

Making the “Best Places to Work” List Can Damage Your Reputation |

Any drop in your “Best Places to Work” list ranking will look like a spiral of decline, says reputation management expert Dan Hill. Is it worth the risk?... Keep Reading

Getting Serious About Your EVP Strategy: Q&A with Maren Hogan |

Red Branch Media’s “chief marketing brain” untangles EVP strategies, employer brand rollouts, and how to develop a value proposition that attracts talent.... Keep Reading

Let’s Get Social: 4 Ways to Empower Employees to Build Your Brand on Social Media |

Hannah Fleishman shares how savvy talent teams (including her own at HubSpot) boost employee advocacy on social media.... Keep Reading

Attracting Talent with Snapchat: 4 Ahead-of-the-game Employers Share Tips |

HubSpot, VaynerMedia, Cisco and DocuSign reveal how Snapchat helps them show off their workplaces and recruit talented people.... Keep Reading

How To Use Instagram Ads For Recruiting |

Can paid Instagram advertising help you recruit qualified candidates? We ran a test campaign to find out—here’s what we learned and how to do it yourself.... Keep Reading

How To Create A Snapchat Geofilter For Employer Branding |

Recruiting Millennials? Create a fun Snapchat Geofilter for your employees and they’ll promote your employer brand to a huge audience of followers. Your company doesn’t need to be active on Snapchat to harness the messaging app’s employer brand-building power. If your employees and the people ... Keep Reading