7 Amazing Company Career Pages to Inspire Your Redesign
After reviewing dozens and dozens of career sites, these 7 awesome examples stood out. Each features an idea or two worth adopting for your own recruiting site.
What makes a great company careers page?
Good question. Great company careers pages are few and far between.
Sure, there are plenty of well-designed corporate websites. High-quality, content-first, user-oriented web design is now the norm. But corporate website redesigns tend to focus on just one audience: the customer. The company site’s role as a recruiting tool is often forgotten. Many career sections are non-existent or just plain bad. And that’s unfortunate: people expect high-quality web experiences whether they’re purchasing a product, shopping for a service, or considering a company as a potential employer.
But there are exceptions out there. And in effort to truly figure what makes a great careers page, I decided to scour the web to find some of the best. Of the dozens and dozens I reviewed, seven stood out. If you’re looking for inspiration to revamp your own careers page, you’ll definitely want to give them a look.
Check out the 7 amazing company career pages:
Why it’s awesome: From the opening value proposition, “Create a world that inspires human connection,” right through each following section, this site is all about showing the user why Airbnb is the place they want to work.
Idea to steal: Your job board should not be front and center. Tell a story first – one that inspires the right potential applicants and dissuades the wrong ones. Then present them with your list of open roles.
Why it’s awesome: These guys make customer experience software, and they’ve extended that savvy to the candidate experience. That means opening with a very original culture video, plenty of visuals of real people, and just enough info to fill you in on what it’s like to work for the company. Oh, and not a 500-word job description in sight.
Idea to steal: You don’t need to sing. But a video that shows off your company’s personality and people is a fantastic way to introduce yourself to potential applicants.
Why it’s awesome: If you’ve already checked out the two previous sites in this list, you’re probably starting to see some of the common trends in what makes an engaging careers site. Spotify is right up there too, but what makes it unique is that they’ve found a way to integrate their product into the site.
Idea to steal: Not every company offers a product or service that is as universally appealing as music, but finding a way – even a fun, non-serious way – to incorporate what you do into your careers site can help you engage the talent who believes in it.
Why it’s awesome: Bold vision is front and center on this site that declares the company’s “ultimate goal of enabling human life on Mars.” But instead of letting that scare off potential applicants whose skill sets are a little more grounded back down here on Earth, the site appeals directly to folks from different fields and industries: “from automotive to software gaming to electronics.”
Idea to steal: Instead of confusing – or worse, boring – users with a complete chart of every department and job function in your organization, use a well-designed graphic (even better if it’s interactive) to communicate the relationship between key areas.
5. Air Canada rouge
Why it’s awesome: Every statement on this site is punctuated with a visual, whether a graphic to illustrate the “12 flights in 30 days” crew members work or the photo of a stopwatch displaying 1:30 to let potential applicants know they must live within 90 minutes of the airport.
Idea to steal: Before they even apply, tell users what they can expect after hitting “submit.” Save them the anxiety of not knowing what your recruitment process looks like – and save yourself from having to answer the inevitable questions about it, too.
Idea to steal: I didn’t even want to have to bring this up – I mean this is 2017 – but please, please, please make sure your site is touch-friendly and looks good on any device. Okay?
7. Red Bull
Why it’s awesome: Red Bull’s site breaks with just about every “great idea” and “best practice” fawned over in this article so far.
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