Emojis in Job Posts: Yes or No?

| Tags: ,

Recruiters, employers and hiring experts expose their feelings on whether emojis are ever appropriate in job posts – yes, no and everything in between. Tweet it

Phone displaying job posting made up of emojis.

What do you think of emojis in job posts?

Not just in that text to your friend, but in your business writing. More specifically, what you publish to your job board, on LinkedIn and Indeed. What you’re saying to talent about your roles and your company.

The ubiquity – and appropriateness – of emoji use in the workplace is a hot topic. Traditionalists say no, but some – including L’Oréal and its emoji-themed employer brand campaign – think there might be a recruiting future for those little yellow faces, cuddly animals and palm trees.

We asked employers and recruiters what they thought. Let’s just say, the responses were surprising:

“You can and should have fun with the wording of job postings but emojis take it too far… ”

Tweet it

? Nursery school brains and other absolute no’s

“Totally appropriate if you don’t mind coming off as someone with a nursery school brain…”

Ben Nettleton, Social Media Editor, Global Healing Center

“I wouldn’t take a job seriously if I saw a posting with emojis. It’s not professional. You can and should have fun with the wording of job postings but emojis take it too far…”

Shadi Ghani, Founder, Culture & Company Inc

“We are strongly against the use of emojis in job posts, mainly because it comes across as unprofessional. We suggest saving the smiley faces for texts to your BFF, but keep the job postings professional and clean. There are other ways to stand out than with the use of emojis…”

Bridget Beehler, Human Resources, Coalition Technologies

“I can’t think of anything less professional than an emoji in what is strictly a professional communication. If the poster is trying to convey a personal touch, emojis are a silly way to do it…”

Lynda Spiegel, Founder, Rising Star Resumes

“Putting emojis into your job posts is telling your employees that it’s alright to use emojis in their communications that go to clients…”

Tweet it

? An emphatic maybe

“A job lead is usually the first impression that a company presents to their future employees. Putting emojis into your job posts is telling your employees that it’s alright to use emojis in their communications that go to clients and other company stakeholders. For this reason, I emphatically think most companies should stay away from them. However, if a company’s brand is young, fun and trendy, emojis may actually punctuate or enhance their brand…”

Lauren Milligan, Career Advisement Coach, ResuMAYDAY

? The times they are a-changin’

“In my experience a company’s culture does matter a lot to a candidate applying for a position in the company. At our company we have used emojis in our job posts and even email conversations with candidates. I believe one small smiley can help break the barrier and make the candidate feel more comfortable. :)”

Ankit Seth, Founder, ActivityDeck

“With emojis, it completely depends on your company and your target audience. If you’re going to use them in job posts, emojis must honestly represent who you are as an employer and resonate with the talent you want to attract. What we consider professional changes over time. For example, not that long ago Facebook recruiting was considered unprofessional, but today it’s a widely used practice.”

Barb Agostini, Partner, Recruiting Social

“… Emojis must honestly represent who you are as an employer and resonate with the talent you want to attract.”

Tweet it

So what do you think?

Will emojis be the job posts in the future, or will they stay out of the professional sphere? Tweet us.

About the author

Lily Weiner is Content Coordinator at Recruiting Social. Connect with her on LinkedIn or follow her on Twitter @lilyweiner.

Share this article

On Twitter, LinkedIn and Facebook