Recruiting 101: What Is Company Culture?
What is company culture?
A company’s culture is made up of the beliefs and behaviors shared by employees. It shapes how people inside the organization interact and how they experience the workplace.
Every company has a culture, whether it evolves naturally or whether it is defined and managed intentionally.
Depending on its unique traits, a company’s culture can be seen as a strength: increasing morale, boosting productivity and attracting job applicants; or it can be seen as a weakness: decreasing morale, dropping productivity and losing employees to other employers.
How is culture managed?
Tools that can be used to define and influence include:
- Corporate mission or purpose statements
- Core values lists or statements
- Events, rituals, and social opportunities
- Compensation, benefits, and job perks
- Learning and development programs
- Promotion opportunities
- Workspace design
- Employer branding
- Content and tone of internal communications
- Communications channels and tools
- Access to senior leadership
- Recruitment and hiring
- New employee orientation
Tools that can be used to measure culture include:
- Employee engagement surveys
- Performance reviews
- Feedback forms
- Exit interviews
- Glassdoor ratings and reviews
How does culture affect recruiting?
Because company culture is shaped by all employees, hiring people who “fit” the desired culture is a key concern for hiring managers, recruiters, and senior leaders. However, recruiting for culture fit is a challenge. It requires identifying the personality traits and beliefs that help top-performing employees excel at the company:
“Spend time with the team you’re recruiting for. Get to know them, and you’ll have no problem understanding what ‘fit’ means.”
—Chad MacRae, Founder, Recruiting Social