Recruiting 101: What Is Company Culture?

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What is company culture?

What is company culture?

A company’s culture is made up of the beliefs and behaviors shared by employees. It shapes how people inside the organization interact and how they experience the workplace.

Every company has a culture, whether it evolves naturally or whether it is defined and managed intentionally.

Depending on its unique traits, a company’s culture can be seen as a strength: increasing morale, boosting productivity and attracting job applicants; or it can be seen as a weakness: decreasing morale, dropping productivity and losing employees to other employers.

How is culture managed?

Tools that can be used to define and influence include:

  • Corporate mission or purpose statements
  • Core values lists or statements
  • Events, rituals, and social opportunities
  • Compensation, benefits, and job perks
  • Learning and development programs
  • Promotion opportunities
  • Workspace design
  • Employer branding
  • Content and tone of internal communications
  • Communications channels and tools
  • Access to senior leadership
  • Recruitment and hiring
  • New employee orientation

Tools that can be used to measure culture include:

  • Employee engagement surveys
  • Performance reviews
  • Feedback forms
  • Exit interviews
  • Glassdoor ratings and reviews

How does culture affect recruiting?

Because company culture is shaped by all employees, hiring people who “fit” the desired culture is a key concern for hiring managers, recruiters, and senior leaders. However, recruiting for culture fit is a challenge. It requires identifying the personality traits and beliefs that help top-performing employees excel at the company:

“Spend time with the team you’re recruiting for. Get to know them, and you’ll have no problem understanding what ‘fit’ means.”

Chad MacRae, Founder, Recruiting Social

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