A Gen Z Recruiter’s 4 Tips for Attracting Gen Z Workers
Recruiter Gabriela de Sousa lays out must-do’s for companies looking to recruit the next generation to enter the workforce.
By now you’ve heard a ton about how to attract Millennials to your workplace—heck, we all have.
But pretty soon, Generation Z—that’s people born from the mid 1990s through the 2010s—will be entering the workforce in vast numbers. That’s why we asked our own Gen Z recruiter, Gabriela de Sousa, to reveal some tips and insights on how to attract this next generation of workers.
Here’s what she had to say:
1 / Text us
This should be an obvious one. If you want to attract a certain younger candidate, move quickly from email to texting for a much more efficient—and faster—recruiting style. And when you text, it’s totally okay to be casual. We’re a casual generation, and we grew up on our phones. That emoji that might put off an older candidate will only make us like you more. In fact, it could totally win us over.
2 / Be real
We’re a lot less traditional than older generations—we want things quick and to the point, both online and in person. We expect the truth, we hate being led astray, and we have stuff to do. We don’t want things sugar-coated. We’ve grown up online, we know how to use the internet (probably) better than you do, and we’ll uncover the hard truth out regardless. So just be real from the get-go.
3 / Talk to us
I know, I might sound contradictory, but let’s be clear—I’m not talking about the phone here. I mean genuine, in person, conversations. We love networking and learning from the best. Don’t sales-talk us. Learn who we are, and we’ll do the same for you. That way, we can determine if there’s mutual benefit and right fit.
4 / Give us purpose
Growing up on the internet means we’ve always had access to vast amounts of knowledge about what’s going on in the world around us. It also means we’ve developed a strong desire to make a difference. We know we can’t make change all on our own. But given the choice of working for a company that makes the world a better place versus one that doesn’t, we’re always going to choose the option to do good. So if your company doesn’t have a corporate social responsibility program yet, now might be a good time to start one. It’ll help you (and the world) sooner than you think!
But most importantly, like all other generations, Gen Z’s just want a fair chance to make it. We want a great career and work/life balance. We want upward mobility, and learning opportunities. But we want to have fun too. If you give us this, then we’ll definitely be with you for the long haul.
About the author
Gabriela de Sousa is a recruiter at Recruiting Social’s Vancouver office, and an undergraduate at The University of British Columbia’s Sauder School of Business. Follow her on Twitter @RecruitGabriela and connect with her on LinkedIn.