Recruiting 101: What Is Talent Acquisition?

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What is talent acquisition?

What is talent acquisition?

Talent acquisition includes planning, attracting, recruiting and orienting hires at an organization.

Following talent acquisition, talent management encompasses managing, motivating, developing and retaining employees. Both are part of an organization’s human resources (also called ‘talent’ or ‘people operations’) function.

Is talent acquisition different from recruitment?

The terms ‘talent acquisition’ and ‘recruitment’ are often used synonymously. However, they are not the same.

Recruitment is a subset of talent acquisition. It refers specifically to the process of finding, selecting and hiring people.

Talent acquisition includes recruitment activities, but also:

  • Workforce planning and setting recruitment strategy
  • Employer branding
  • Defining candidate audiences
  • Building and engaging with talent communities
  • Pipelining candidates for future openings
  • After-hire orientation and onboarding of new employees

Put another way:

“Talent acquisition is about making your recruiting as strategic and effective as possible.”

Angela Bortolussi, recruiting manager, Recruiting Social

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